A target audience is the age, gender and social class of the group of people that we are aiming to target with our film depending on advertisement, presentation and the film itself.
Our group has decided that our main target audience should be of both genders between the ages of 25 to 35 years old with a perhaps older secondary audience maybe in the realms of 40 to 50 years old. In terms of social classes we think a middle class educated audience is our main target.
We chose Sam Turton as our ideal audience member, he is a 25 year old male working as a psychology teacher in a private school and enjoys the thrill of the suspense when watching thrillers. He has been to university and has a degree in modern philosophy.
We asked him various more personal questions including what his favourite hobbies are; reading and making music, his favourite movie genre; sci-fi and his favourite film; The Big Labouski to give ourselves a more 3D view of him. Thus realising our ideal audience member who contrasts well with the 64 year old female librarian we interviwed afterwards to show our non-ideal audience member; Alison is not further educated, does not enjoy thrillers and essentially doesnt like being frightened.
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