4. Who would be the audience for your media product?

Our main target audience member is the educated, middle-class man between 30 and 35 years old. Preferably someone who has studied psychology or is interested in that field as a hobby.

We chose the psychology teacher at our school as our preferred audience member because obviously he is interested in psychology and upon interviewing him we found that he is university educated and enjoys thrillers as well.

Someone who was not an ideal audience member at all was our 62 year old female librarian who hates thrillers, doesn't like psychological concepts and was not further educated. We think a male audience is more likely to be attracted to our piece because our protagonist is a pretty blond and this would probably entice men.

Because teenagers (16-25 year old) go to the cinema a lot they would be a target audience too however, we would still be directing our sequence at the male population. However, most men would take their girlfriends or female partners to see a thriller in order to protect them and through that the girls would get the 'safe' fear vicariously.