Proposal for New Music Artist and Research

Band Name: Paper Hearts

Band's Single: Young Love

Band's Formation: 4 guys, 1 girl

Genre: Indie Rock

Band's Image: Young, good-looking, organic performance band with a 'preppy/geeky' image that appeals to a younger audience.

Target Audience: 14-22 years old, mainly female audience

The image for our band was influenced by bands such as the Mystery Jets, Vampire Weekend and Franz Ferdinand all of whom share an 'organic up-bringing' and have a target audience of around the same age as ours.

The track we have chosen is actually a single from the band The Mystery Jets (right) and some of our video's ideas are taken from the effective stylings of their original music video too.

We liked the band's 'fun-loving' and colourful style and we think those aspects will appeal to our target audience.

Vampire Weekend (left) also incorporate the 'preppy' look in their image and although they look older than the band we have in mind I think their image is still something like what we want. Again they used lots of colours and their white background is something we liked too.

And last but not least was the band Franz Ferdinand, they have the same sort of style and the same formation as the other bands and though their sound is a little heavier than the music of the other two bands they are still the sort of genre and image we are looking for in our band.