Task 3: How far has your audience feedback helped you?

Do you agree with the feedback you have been given from your audience?

This week we created a primarily quantitative data questionnaire in order to get some feedback on what did and didn’t work within our pop promo. With reference to the eight questionnaires that were filled out in response to our video, it is clear to see that we are definitely targeting a female audience rather than a male one.

For the male participants their main complaints were that the song was not their style of music and that the video itself was too ‘cheesy’. However, when asked whether or not our video’s narrative fitted well with the song itself, all the participants replied affirmatively. The use of stop-motion camera work also had a positive reception and depending on choices of songs for their A2 year, many participants said that this interesting camera style would be something to consider using in their own videos. Female candidates seemed to enjoy the ‘breakfast narrative’ because it appealed to their own imaginations’ ideal. And although none of the participants thought they would go to see the band in concert, roughly 60% of the girls said that they would watch this video again because it was cute and entertaining.
There were a few comments about the poor lip synching within the video and one or two participants mentioned that the playing of the instruments seemed under rehearsed or implausible. The elements within the pop promo that were most enjoyed by our audience were the stop motion and for some the narrative suspense.
I find this feedback to be honest and believable and the material that we have gathered from it is a little useful. However, the elements that were most enjoyed are impossible to use again within the poster or the digipack cover so this feedback doesn’t have any immediate purpose for us yet.
I do agree with a lot of what the participants have said and the fact that the female members of the audience preferred it more than the male members did does not surprise me. Our target audience is in fact young girls between 12 and 17 so for the upper end of that mark to enjoy the video is encouraging. Perhaps with the poster and the digipack cover advertising the band further, more members of the public would be tempted to see the band in concert.
Although not all the feedback is positive it does not dishearten us with a view to our product because none of the responses seemed surprising and when we began this production we knew that this video and band would not be hugely commercialised.
Overall the reception of our video was what we expected from the older end of our audience spectrum. The feedback comes across as honest and had we the chance to re-do this video I would certainly take this information on board.